Author Question: The main concern of the Starch Readership Service is to a. Provide information on the demographic ... (Read 101 times)

Coya19@aol.com · **on:** Jun 28, 2018

The main concern of the Starch Readership Service is to
a. Provide information on the demographic characteristics of a particular publication's readership.
b. Provide advertisers with insights concerning the effectiveness of their ads.
c. Determine which magazines carry the most advertising.
d. Evaluate the fit between a magazine's geographic distribution patterns and the type of advertising it carries.
e. Link magazine readership with certain lifestyle characteristics

Question 2

The study of low elaboration affective processes could include all of the following areas except
a. the theory of reasoned action.
b. the mere exposure effect.
c. classical conditioning.
d. an attitude toward the ad.
e. mood.