Author Question: Organizational buying behavior can best be understood by: a. focusing on the purchasing act or ... (Read 23 times)

Starlight · **on:** Jun 28, 2018

Organizational buying behavior can best be understood by:
a. focusing on the purchasing act or outcome.
b. adopting a decision process perspective.
c. carefully examining the purchasing manager's role in the decision.
d. centering attention on the executive who has buying authority and is also a decider.
e. isolating the role that top management assumes in ongoing purchasing activities.

Question 2

GfK Group's Starch Ad Readership program could help an advertiser understand if a reader:
a. Remembered seeing an ad.
b. Saw the advertiser's name in an ad.
c. Read any or all of the ad.
d. Responded to a number of items about the ad, such as taking an action.
e. All of the above