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Author Question: Organizational buying behavior can best be understood by: a. focusing on the purchasing act or ... (Read 72 times)

Starlight

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on: Jun 28, 2018
Organizational buying behavior can best be understood by:
 a. focusing on the purchasing act or outcome.
 b. adopting a decision process perspective.
 c. carefully examining the purchasing manager's role in the decision.
 d. centering attention on the executive who has buying authority and is also a decider.
 e. isolating the role that top management assumes in ongoing purchasing activities.

Question 2

GfK Group's Starch Ad Readership program could help an advertiser understand if a reader:
 a. Remembered seeing an ad.
  b. Saw the advertiser's name in an ad.
  c. Read any or all of the ad.
  d. Responded to a number of items about the ad, such as taking an action.
  e. All of the above


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kaillie

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

e


Starlight

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Reply 2 on: Jun 28, 2018
Excellent

bdobbins

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  • Posts: 326
Reply 3 on: Yesterday
:D TYSM

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