Organizational buying behavior can best be understood by: a. ...

[Starlight]

Organizational buying behavior can best be understood by:
 a. focusing on the purchasing act or outcome.
 b. adopting a decision process perspective.
 c. carefully examining the purchasing manager's role in the decision.
 d. centering attention on the executive who has buying authority and is also a decider.
 e. isolating the role that top management assumes in ongoing purchasing activities.

Question 2

GfK Group's Starch Ad Readership program could help an advertiser understand if a reader:
 a. Remembered seeing an ad.
  b. Saw the advertiser's name in an ad.
  c. Read any or all of the ad.
  d. Responded to a number of items about the ad, such as taking an action.
  e. All of the above

[kaillie]

Answer to Question 1

b

Answer to Question 2

e

[Starlight]

Gracias!

[ebonylittles]

TYSM