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Author Question: Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only ... (Read 27 times)

AEWBW

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on: Jun 28, 2018
Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only revealed at the end. This is an example of a(n)
 a. inferential ad.
  b. source derogation ad.
  c. self-nonreferencing ad.
  d. indirect comparison ad.
  e. mystery ad.

Question 2

A reverse auction involves one seller who invites bids from several pre-qualified buyers.
 
 Indicate whether the statement is true or false


swimkari

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

false


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