Author Question: Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only ... (Read 87 times)

AEWBW

  • Hero Member
  • *****
  • Posts: 579
Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only revealed at the end. This is an example of a(n)
 a. inferential ad.
  b. source derogation ad.
  c. self-nonreferencing ad.
  d. indirect comparison ad.
  e. mystery ad.

Question 2

A reverse auction involves one seller who invites bids from several pre-qualified buyers.
 
 Indicate whether the statement is true or false



swimkari

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

E

Answer to Question 2

false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

On average, someone in the United States has a stroke about every 40 seconds. This is about 795,000 people per year.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

For a complete list of videos, visit our video library