Author Question: Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only ... (Read 75 times)

AEWBW

  • Hero Member
  • *****
  • Posts: 579
Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only revealed at the end. This is an example of a(n)
 a. inferential ad.
  b. source derogation ad.
  c. self-nonreferencing ad.
  d. indirect comparison ad.
  e. mystery ad.

Question 2

A reverse auction involves one seller who invites bids from several pre-qualified buyers.
 
 Indicate whether the statement is true or false



swimkari

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

E

Answer to Question 2

false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

For a complete list of videos, visit our video library