Author Question: Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only ... (Read 26 times)

AEWBW

  • Hero Member
  • *****
  • Posts: 579
Viewers hear music playing and people talking over cups of coffee. The brand name in the ad is only revealed at the end. This is an example of a(n)
 a. inferential ad.
  b. source derogation ad.
  c. self-nonreferencing ad.
  d. indirect comparison ad.
  e. mystery ad.

Question 2

A reverse auction involves one seller who invites bids from several pre-qualified buyers.
 
 Indicate whether the statement is true or false



swimkari

  • Sr. Member
  • ****
  • Posts: 332
Answer to Question 1

E

Answer to Question 2

false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

For a complete list of videos, visit our video library