This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A great deal of commercial information is available for marketers to assess advertising exposure and ... (Read 177 times)

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
A great deal of commercial information is available for marketers to assess advertising exposure and effectiveness.
  Services have evolved to measure consumer exposure to which of the following media types?
 a. Television and radio
  b. Print media
  c. Internet
  d. All of the above
  e. A and C only

Question 2

A campaign for Windsor Canadian whiskey shows a man with his briefcase stuck in a subway door with the caption Fortunately, every day comes with an evening. Since everyone has a bad day once in a while, this is an example of ____ in an ad.
 a. a cognitive argument
  b. experiencing
  c. self-referencing
  d. involving
  e. situational involving


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tuate

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

C


fnuegbu

  • Member
  • Posts: 539
Reply 2 on: Jun 28, 2018
:D TYSM

Dinolord

  • Member
  • Posts: 313
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Great Pyrenees Great Pyrenees
Giraffe extending its tongue to feed. Its tongue, lips and palate are tough enough to deal with shar Giraffe extending its tongue to feed. Its tongue, lips and palate are tough enough to deal with shar
Old World Swallowtail of the endemic Great Britain subspecies britannicus Old World Swallowtail of the endemic Great Britain subspecies britannicus
PPE used to prevent exposure to bloodborne pathogens. PPE used to prevent exposure to bloodborne pathogens.
Hypothetical Exchanges of Information within the Brain of a Patient with Visual Agnosia Hypothetical Exchanges of Information within the Brain of a Patient with Visual Agnosia
An agglutination inhibition reaction. Commercial kit materials would create an agglutination ... An agglutination inhibition reaction. Commercial kit materials would create an agglutination ...
Video: Muscular System Animation

For a complete list of videos, visit our video library