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Author Question: A great deal of commercial information is available for marketers to assess advertising exposure and ... (Read 171 times)

fnuegbu

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on: Jun 28, 2018
A great deal of commercial information is available for marketers to assess advertising exposure and effectiveness.
  Services have evolved to measure consumer exposure to which of the following media types?
 a. Television and radio
  b. Print media
  c. Internet
  d. All of the above
  e. A and C only

Question 2

A campaign for Windsor Canadian whiskey shows a man with his briefcase stuck in a subway door with the caption Fortunately, every day comes with an evening. Since everyone has a bad day once in a while, this is an example of ____ in an ad.
 a. a cognitive argument
  b. experiencing
  c. self-referencing
  d. involving
  e. situational involving


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tuate

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

C


fnuegbu

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Reply 2 on: Jun 28, 2018
Gracias!

tranoy

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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