Some business marketers have responded to the diversity that ...

[Yi-Chen]

Some business marketers have responded to the diversity that exists in the market by creating a:
 a. centralized marketing organization.
 b. product-centered organization.
 c. market-centered organization.
 d. geographically based organization.
 e. home office in the center of the United States.

Question 2

Which source of standardized marketing information uses demographic considerations to classify residential
  neighborhoods?
 a. Nielsen's PRIZM
  b. NPD Group's online diary panels
  c. Arbitron
  d. GfK Group's Starch
  e. Nielsen's Digital Voice

[jsm54321]

Answer to Question 1

c

Answer to Question 2

a

[Yi-Chen]

Thanks for the timely response, appreciate it

[matt95]

Great answer, keep it coming