Author Question: Some business marketers have responded to the diversity that exists in the market by creating a: a. ... (Read 61 times)

Yi-Chen · **on:** Jun 28, 2018

Some business marketers have responded to the diversity that exists in the market by creating a:
a. centralized marketing organization.
b. product-centered organization.
c. market-centered organization.
d. geographically based organization.
e. home office in the center of the United States.

Question 2

Which source of standardized marketing information uses demographic considerations to classify residential
neighborhoods?
a. Nielsen's PRIZM
b. NPD Group's online diary panels
c. Arbitron
d. GfK Group's Starch
e. Nielsen's Digital Voice