Business marketers that define their business markets with a ...

[CORALGRILL2014]

Business marketers that define their business markets with a horizon that stretches beyond the boundaries of the United States to include foreign markets for industrial goods and services employ:
 A) a global market perspective.
  B) a target market perspective.
  C) a market orientation perspective.
  D) an ethnocentric perspective.

Question 2

Observation techniques are often less useful than surveys in sorting fact from fiction when it comes to behaviors.
 
 Indicate whether the statement is true or false

[morrie123456]

Answer to Question 1

A

Answer to Question 2

false

[CORALGRILL2014]

Gracias!

[laurnthompson]

TYSM