Author Question: Business marketers that define their business markets with a horizon that stretches beyond the ... (Read 103 times)

CORALGRILL2014 · **on:** Jun 28, 2018

Business marketers that define their business markets with a horizon that stretches beyond the boundaries of the United States to include foreign markets for industrial goods and services employ:
A) a global market perspective.
B) a target market perspective.
C) a market orientation perspective.
D) an ethnocentric perspective.

Question 2

Observation techniques are often less useful than surveys in sorting fact from fiction when it comes to behaviors.

Indicate whether the statement is true or false