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Author Question: Business marketers that define their business markets with a horizon that stretches beyond the ... (Read 120 times)

CORALGRILL2014

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on: Jun 28, 2018
Business marketers that define their business markets with a horizon that stretches beyond the boundaries of the United States to include foreign markets for industrial goods and services employ:
 A) a global market perspective.
  B) a target market perspective.
  C) a market orientation perspective.
  D) an ethnocentric perspective.

Question 2

Observation techniques are often less useful than surveys in sorting fact from fiction when it comes to behaviors.
 
 Indicate whether the statement is true or false


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morrie123456

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

false


CORALGRILL2014

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Reply 2 on: Jun 28, 2018
Gracias!

Chelseyj.hasty

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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