Author Question: Demographically balanced diary panels enable the service provider to a. Save on the cost of ... (Read 21 times)

jrubin · **on:** Jun 28, 2018

Demographically balanced diary panels enable the service provider to
a. Save on the cost of assembling the panel.
b. Use the same panel members for all U.S. markets.
c. Assume that all panel members have the same lifestyle.
d. Generalize panel purchasing data to the population as a whole.
e. Disregard the effects of different ethnic backgrounds on purchase data.

Question 2

Information processing from a peripheral route is ____ the central route of persuasion.
a. less frequent than
b. equally as common as
c. more frequent in high need for cognition individuals than
d. more frequent than
e. more frequent for expensive durable goods than