Consumers may infer that a brand of soda is fun because it is ...

[tth]

Consumers may infer that a brand of soda is fun because it is shown in pictures with individuals who are roller-skating on the boardwalk at the beach. This attitude is an example of a(n) ____ that is associated with peripheral processing.
 a. peripheral schema
  b. peripheral value system
  c. simple inference
  d. long-term cognition
  e. affective cue

Question 2

The demand for industrial products is derived from the ultimate demand for consumer products.
 
 Indicate whether the statement is true or false

[BUTTHOL369]

Answer to Question 1

C

Answer to Question 2

true