Service consumers tend to be more brand loyal than goods consumers because:
A) more choices are available.
B) brand loyalty lowers the amount of perceived risk.
C) each service provider provides many brands.
D) the prices of their main provider are usually less expensive.
E) location of the provider is the major driver in the consumer selection process.
Question 2
Environmental scanning refers to the overall process of collecting and interpreting internal, competitive, and environmental information.
Indicate whether the statement is true or false
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