Author Question: Service consumers tend to be more brand loyal than goods consumers because: A) more choices are ... (Read 50 times)

james9437

  • Hero Member
  • *****
  • Posts: 568
Service consumers tend to be more brand loyal than goods consumers because:
 A) more choices are available.
  B) brand loyalty lowers the amount of perceived risk.
  C) each service provider provides many brands.
  D) the prices of their main provider are usually less expensive.
  E) location of the provider is the major driver in the consumer selection process.

Question 2

Environmental scanning refers to the overall process of collecting and interpreting internal, competitive, and environmental information.
 
 Indicate whether the statement is true or false



mistyjohnson

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

B

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

For a complete list of videos, visit our video library