Author Question: Combining real-time sales data with real-time social media mentions in order to better understand ... (Read 43 times)

K@ · **on:** Jun 28, 2018

Combining real-time sales data with real-time social media mentions in order to better understand consumer
sentiment toward an advertising campaign is an example of which data analysis technique?
a. Neural networks
b. Affinity
c. Data mining
d. Data fusion
e. Harmonization

Question 2

Melissa was emotionally involved in the television advertisement for Delta Airlines. It brought back all sorts of good images and feelings from her childhood experience with her family. Melissa is experiencing what is (are) best known as ____ to the ad.
a. affective responses
b. primary responses
c. secondary responses
d. peripheral processing
e. cognitive responses