This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Combining real-time sales data with real-time social media mentions in order to better understand ... (Read 74 times)

K@

  • Hero Member
  • *****
  • Posts: 608
on: Jun 28, 2018
Combining real-time sales data with real-time social media mentions in order to better understand consumer
  sentiment toward an advertising campaign is an example of which data analysis technique?
 a. Neural networks
  b. Affinity
  c. Data mining
  d. Data fusion
  e. Harmonization

Question 2

Melissa was emotionally involved in the television advertisement for Delta Airlines. It brought back all sorts of good images and feelings from her childhood experience with her family. Melissa is experiencing what is (are) best known as ____ to the ad.
 a. affective responses
  b. primary responses
  c. secondary responses
  d. peripheral processing
  e. cognitive responses


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


K@

  • Member
  • Posts: 608
Reply 2 on: Jun 28, 2018
:D TYSM

rachel

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

The Primate order displays a diversity of ways of moving around. The Primate order displays a diversity of ways of moving around.
In middle childhood, children spend increasing amounts of time with peers and friends. In middle childhood, children spend increasing amounts of time with peers and friends.
Social History Questions Social History Questions
Sociologists disagree about the relative significance of race and social class in determining social ... Sociologists disagree about the relative significance of race and social class in determining social ...
Topic Media Topic Media
Please help me with a Real Estate Course Problem Please help me with a Real Estate Course Problem
Video: Membrane transport proteins - pores, gated channels and pumps

For a complete list of videos, visit our video library