The most wide used component of a firm's service quality ...

[tatyanajohnson]

The most wide used component of a firm's service quality information system that is used to identify areas of information to be collected in subsequent survey research is:
 a. after-sales surveys.
 b. mystery shopping.
 c. focus group interviews.
 d. employee surveys.

Question 2

Putting systems in place that provide marketing research data on an ongoing basis is called:
 a. The project approach.
  b. The systems approach.
  c. The automated approach.
  d. The repetitive approach.
  e. The scientific approach.

[mathjasmine]

Answer to Question 1

c

Answer to Question 2

b