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Author Question: The most wide used component of a firm's service quality information system that is used to identify ... (Read 49 times)

tatyanajohnson

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on: Jun 28, 2018
The most wide used component of a firm's service quality information system that is used to identify areas of information to be collected in subsequent survey research is:
 a. after-sales surveys.
 b. mystery shopping.
 c. focus group interviews.
 d. employee surveys.

Question 2

Putting systems in place that provide marketing research data on an ongoing basis is called:
 a. The project approach.
  b. The systems approach.
  c. The automated approach.
  d. The repetitive approach.
  e. The scientific approach.


mathjasmine

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


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