Author Question: All of the following might be variations in knowledge content and structure across cultures except ... (Read 156 times)

Brittanyd9008 · **on:** Jun 28, 2018

All of the following might be variations in knowledge content and structure across cultures except that
a. differences may exist in the nature and strength of associations linked to a concept.
b. category prototypes and members may vary across cultures.
c. cultural groups may vary considerably in what they regard as relevant category members.
d. different cultures may have different goal-derived categories.
e. response rates may vary across cultures.

Question 2

When forming customer expectations, the firm's brochure acts as an implicit service promise.

Indicate whether the statement is true or false