Author Question: Bose originally had difficulty in convincing consumers that they manufactured a high quality sound ... (Read 27 times)

theo · **on:** Jun 28, 2018

Bose originally had difficulty in convincing consumers that they manufactured a high quality sound system because consumers thought only large speakers could product high quality sound. Bose had to change consumers'
a. stereotypes.
b. assimilated associations.
c. correlated attributes.
d. infernal inferences.
e. salient attributes.

Question 2

Theatrical drama is a useful metaphor to describe the service encounter.

Indicate whether the statement is true or false