By convincing consumers that they should not accept a lower level on an important attribute, competitors can be rejected from consideration. This is best thought of as an example of marketers
a. decreasing the importance of an attribute.
b. getting customers to switch from a compensatory to a noncompensatory strategy.
c. increasing the importance of overall brand evaluation so that consumers will choose their brand.
d. increasing the memorability of the brand image.
e. getting consumers to choose an additive difference model.
Question 2
A combination house operates in two markets; corporate and consumer.
Indicate whether the statement is true or false
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