In general, the first step in conducting exploratory research is ...

[CQXA]

In general, the first step in conducting exploratory research is to:
 a. Assemble a focus group.
  b. Perform an experience survey.
  c. Conduct a literature search.
  d. Perform an analysis of selected cases.
  e. Narrow a group of hypotheses to one specific hypothesis for investigation.

Question 2

Construal level theory describes the different levels of
 a. brand symbols in a marketing campaign.
  b. brand extensions by a marketer.
  c. abstractness in consumer associations.
  d. image elaboration in consumer memory.
  e. taxonomic categories in marketing.

[mcabuhat]

Answer to Question 1

c

Answer to Question 2

C

[CQXA]

TYSM

[cpetit11]

Excellent