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Author Question: In general, the first step in conducting exploratory research is to: a. Assemble a focus group. b. ... (Read 54 times)

CQXA

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on: Jun 28, 2018
In general, the first step in conducting exploratory research is to:
 a. Assemble a focus group.
  b. Perform an experience survey.
  c. Conduct a literature search.
  d. Perform an analysis of selected cases.
  e. Narrow a group of hypotheses to one specific hypothesis for investigation.

Question 2

Construal level theory describes the different levels of
 a. brand symbols in a marketing campaign.
  b. brand extensions by a marketer.
  c. abstractness in consumer associations.
  d. image elaboration in consumer memory.
  e. taxonomic categories in marketing.


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mcabuhat

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

C


CQXA

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

kjohnson

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Reply 3 on: Yesterday
:D TYSM

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