An important consequence of brand extensions is that consumers often
a. diminish their set of associations with the new product.
b. develop a lower set of expectations for the new product due to the associations they carried from the original product.
c. are able to create an entirely new brand personality.
d. are able to create an entirely new brand image that is different from the image of the original product.
e. transfer associations and affect from the original brand schema to the brand extension.
Question 2
Browsing is an example of an approach behavior.
Indicate whether the statement is true or false
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Step 8 is very important. Be sure that the customer’s concern has been corrected.
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