Author Question: Attributes that cannot be evaluated confidently even immediately after receipt of the good or ... (Read 32 times)

RYAN BANYAN · **on:** Jun 28, 2018

Attributes that cannot be evaluated confidently even immediately after receipt of the good or service are called:
a. experience.
b. search.
c. risk.
d. credence.

Question 2

A company selling a food product had received a number of complaints about its packaging. After researching the
complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this
type of change is best understood as:
a. Product change
b. Packaging change
c. Unplanned change
d. Planned change
e. Materials change