Attributes that cannot be evaluated confidently even immediately ...

[RYAN BANYAN]

Attributes that cannot be evaluated confidently even immediately after receipt of the good or service are called:
 a. experience.
 b. search.
 c. risk.
 d. credence.

Question 2

A company selling a food product had received a number of complaints about its packaging. After researching the
  complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this
  type of change is best understood as:
 a. Product change
  b. Packaging change
  c. Unplanned change
  d. Planned change
  e. Materials change

[swimkari]

Answer to Question 1

d

Answer to Question 2

c

[RYAN BANYAN]

Gracias!

[gcook]

Excellent