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Author Question: Attributes that cannot be evaluated confidently even immediately after receipt of the good or ... (Read 81 times)

RYAN BANYAN

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  • Posts: 563
on: Jun 28, 2018
Attributes that cannot be evaluated confidently even immediately after receipt of the good or service are called:
 a. experience.
 b. search.
 c. risk.
 d. credence.

Question 2

A company selling a food product had received a number of complaints about its packaging. After researching the
  complaints, the company switched packaging, and sales increased significantly. In marketing research terms, this
  type of change is best understood as:
 a. Product change
  b. Packaging change
  c. Unplanned change
  d. Planned change
  e. Materials change


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swimkari

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


RYAN BANYAN

  • Member
  • Posts: 563
Reply 2 on: Jun 28, 2018
Excellent

irishcancer18

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Reply 3 on: Yesterday
Gracias!

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