David was reluctant to spend his 20 bill on a coffee. However, once he made another necessary purchase with that 20, he quickly bought a coffee with his change. David's initial reluctance was probably due to the perceptual organizational principle of
a. closure.
b. figure and ground.
c. grouping.
d. bias for the whole.
e. subliminal perception.
Question 2
During the evaluation of alternatives stage, consumers rely on a set of formalized steps to arrive at a decision. This type of decision making is called:
a. the lexicongraphic approach.
b. the systematic approach.
c. the linear compensatory approach.
d. the evoked set approach.
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