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Author Question: Serendipity, or chance ideas, as a source of marketing research problems, might arise from: a. ... (Read 119 times)

lilldybug07

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on: Jun 28, 2018
Serendipity, or chance ideas, as a source of marketing research problems, might arise from:
 a. Customer complaint letters
  b. Salesperson's call reports
  c. Comments in trade publications
  d. Customer calls to toll-free service assistance centers.
  e. All of the above are sources of chance ideas.

Question 2

Oftentimes a very attractive person in an ad will be the focal point of attention, whereas the brand name will be relatively unnoticed. This principle of ____ suggests that marketers should want the opposite to occur.
 a. incoming perceptions
  b. stimulus perceptions
  c. incoming stimulus
  d. figure and ground
  e. perceptual stimulus


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qytan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

D


lilldybug07

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Reply #2 on: Jun 28, 2018
Thank you


qytan

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Reply #3 on: Jun 28, 2018
No problemo


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