Serendipity, or chance ideas, as a source of marketing research ...

[lilldybug07]

Serendipity, or chance ideas, as a source of marketing research problems, might arise from:
 a. Customer complaint letters
  b. Salesperson's call reports
  c. Comments in trade publications
  d. Customer calls to toll-free service assistance centers.
  e. All of the above are sources of chance ideas.

Question 2

Oftentimes a very attractive person in an ad will be the focal point of attention, whereas the brand name will be relatively unnoticed. This principle of ____ suggests that marketers should want the opposite to occur.
 a. incoming perceptions
  b. stimulus perceptions
  c. incoming stimulus
  d. figure and ground
  e. perceptual stimulus

[qytan]

Answer to Question 1

e

Answer to Question 2

D

[lilldybug07]

Thank you

[qytan]

No problemo