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Author Question: A marketing researcher is meeting with a manager who has identified a problem. During the initial ... (Read 55 times)

Bernana

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on: Jun 28, 2018
A marketing researcher is meeting with a manager who has identified a problem. During the initial meeting, the
  researcher asks, why do you think this situation has occurred? How many times is it recommended for the
  researcher to ask why to dive deeper into possible causes of the problem?
 a. Two
  b. Five
  c. Three
  d. One
  e. Four

Question 2

The effects of ____ are not sufficiently strong to manipulate consumers, alter their preferences, or make the ad more memorable, but their content may be capable of eliciting more primitive feeling responses.
 a. postreceptive cognitions
  b. subliminal stimuli
  c. preattentive receptors
  d. postreceptive stimuli
  e. subliminal affect


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Alyson.hiatt@yahoo.com

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

B


Bernana

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

scottmt

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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