Author Question: A marketing researcher is meeting with a manager who has identified a problem. During the initial ... (Read 31 times)

Bernana · **on:** Jun 28, 2018

A marketing researcher is meeting with a manager who has identified a problem. During the initial meeting, the
researcher asks, why do you think this situation has occurred? How many times is it recommended for the
researcher to ask why to dive deeper into possible causes of the problem?
a. Two
b. Five
c. Three
d. One
e. Four

Question 2

The effects of ____ are not sufficiently strong to manipulate consumers, alter their preferences, or make the ad more memorable, but their content may be capable of eliciting more primitive feeling responses.
a. postreceptive cognitions
b. subliminal stimuli
c. preattentive receptors
d. postreceptive stimuli
e. subliminal affect