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Author Question: Sugging is a blatantly unethical use of marketing research. a. True b. False Indicate whether the ... (Read 63 times)

wenmo

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  • Posts: 540
on: Jun 28, 2018
Sugging is a blatantly unethical use of marketing research.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Terri is not really paying attention to the television, but she can tell when a Coca Cola ad comes on because of the music in the ad. ____ occurs when she associates the auditory portion of the ad with the brand Coca Cola.
 a. Auditory intensity
  b. Music appreciation
  c. Olfactory interpretation
  d. Sonic identity
  e. Tactile terminology


asdfghjkl;

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

D


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