Which of the following statements about marketing research is ...

[dakota nelson]

Which of the following statements about marketing research is true?
 a. Marketing research can predict with 100 percent accuracy if a marketing strategy will be a success.
 b. Marketing research is the function that links the consumer to the marketer through information.
 c. Marketing research focuses only on the internal environment of an organization.
 d. Marketing research is secondary to developing a marketing strategy.

Question 2

What is the goal of strategic prospecting?
 a. To generate the largest number of leads.
  b. To help salespeople identify the best sales opportunities in the most efficient way.
  c. To get pas the gatekeeper.
  d. The haphazard screening-out of undesirable sales leads.
  e. To help salespeople identify the decision maker.

[macagnavarro]

Answer to Question 1

b

Answer to Question 2

B

[dakota nelson]

Thank you

[macagnavarro]

No problemo