Author Question: The greatest exposure in stores is a. from eye level to the forehead. b. surprisingly, down at the ... (Read 40 times)

sdfghj

  • Hero Member
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The greatest exposure in stores is
 a. from eye level to the forehead.
  b. surprisingly, down at the ankle level because shoppers most often look down.
  c. on the right side of the store.
  d. on the left side of the store.
  e. from waist level to eye level.

Question 2

Globex Corporation has been receiving an unusually high number of negative customer comments on its Facebook
  page. From this, management realizes some sort of customer satisfaction problem exists, but otherwise knows little
  about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the
  problem?
 a. Secondary research.
  b. Exploratory research.
  c. Primary research.
  d. Product research.
  e. Customer research



mammy1697

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Answer to Question 1

E

Answer to Question 2

b



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