Author Question: Exposure to commercials is greatest when they are placed a. right in the middle of a commercial ... (Read 97 times)

j.rubin · **on:** Jun 28, 2018

Exposure to commercials is greatest when they are placed
a. right in the middle of a commercial break.
b. at the end of the morning or the early afternoon.
c. before 7:00 a.m. or after 10:00 p.m. due to the lack of clutter.
d. at the beginning or end of a commercial break.
e. between 10:00 a.m. and 11:00 a.m. for prime time shows.

Question 2

The goal of exploratory research is:
a. To cost justify a larger marketing research project.
b. To learn the skills needed to properly conduct real marketing research.
c. To understand exactly what information is needed by managers to make important decisions.
d. To find out if research can solve the problem under consideration.
e. All of the above are true.