This topic contains a solution. Click here to go to the answer

Author Question: Exposure to commercials is greatest when they are placed a. right in the middle of a commercial ... (Read 59 times)

j.rubin

  • Hero Member
  • *****
  • Posts: 557
Exposure to commercials is greatest when they are placed
 a. right in the middle of a commercial break.
  b. at the end of the morning or the early afternoon.
  c. before 7:00 a.m. or after 10:00 p.m. due to the lack of clutter.
  d. at the beginning or end of a commercial break.
  e. between 10:00 a.m. and 11:00 a.m. for prime time shows.

Question 2

The goal of exploratory research is:
 a. To cost justify a larger marketing research project.
  b. To learn the skills needed to properly conduct real marketing research.
  c. To understand exactly what information is needed by managers to make important decisions.
  d. To find out if research can solve the problem under consideration.
  e. All of the above are true.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

brittanywood

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

D

Answer to Question 2

c




j.rubin

  • Member
  • Posts: 557
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


brbarasa

  • Member
  • Posts: 308
Reply 3 on: Yesterday
Excellent

 

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Vaccines prevent between 2.5 and 4 million deaths every year.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

For a complete list of videos, visit our video library