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Author Question: Ruelis Corp is working on a new set of TV commercials. In one of its commercials, the company's ... (Read 100 times)

lracut11

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on: Jun 29, 2018
Ruelis Corp is working on a new set of TV commercials. In one of its commercials, the company's product is displayed alongside a product from an unnamed company. The commercial compares one of its products with the other company's product. In this scenario, the commercial is using _____.
 A) word-of-mouth advertising
  B) source derogation
  C) emotional contagion
  D) fear appeal
  E) indirect comparative advertising

Question 2

A subsidiary's financial and competitive position cannot be manipulated by the use of lower transfer prices.
 
 Indicate whether the statement is true or false


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Tabitha_2016

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

F


lracut11

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bitingbit

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Reply 3 on: Yesterday
Gracias!

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