Ruelis Corp is working on a new set of TV commercials. In one of ...

[lracut11]

Ruelis Corp is working on a new set of TV commercials. In one of its commercials, the company's product is displayed alongside a product from an unnamed company. The commercial compares one of its products with the other company's product. In this scenario, the commercial is using _____.
 A) word-of-mouth advertising
  B) source derogation
  C) emotional contagion
  D) fear appeal
  E) indirect comparative advertising

Question 2

A subsidiary's financial and competitive position cannot be manipulated by the use of lower transfer prices.
 
 Indicate whether the statement is true or false

[Tabitha_2016]

Answer to Question 1

E

Answer to Question 2

F

[lracut11]

Thanks for the timely response, appreciate it

[abro1885]

Gracias!