Author Question: The factors that influence exposure of marketing stimuli to a potential customer are a. a commercial ... (Read 83 times)

armygirl · **on:** Jun 28, 2018

The factors that influence exposure of marketing stimuli to a potential customer are
a. a commercial and informational retrieval.
b. information retrieval and interactive marketing.
c. position of an ad within a medium, product distribution, and shelf placement.
d. a commercial and a magazine ad.
e. attention and motivation of the customer.

Question 2

What type of research is used when the problem to be solved is broad or vague?
a. Exploratory research.
b. Secondary research.
c. Primary research.
d. All of the above.
e. None of the above.