Ellen is driving down the road with her radio on. An ad for a new store is being aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is always interested in new stores, she is paying more attention to her driving than the ad. Thus she has limited ____ to pay attention to the ad.
a. motivation
b. ability
c. opportunity
d. felt involvement
e. cognitive capacity
Question 2
Marketing managers generally focus their efforts on the elements of the marketing mix that include production and
publicity.
a. True
b. False
Indicate whether the statement is true or false
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