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Author Question: Ellen is driving down the road with her radio on. An ad for a new store is being aired as Ellen ... (Read 57 times)

joesmith1212

  • Hero Member
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  • Posts: 549
on: Jun 28, 2018
Ellen is driving down the road with her radio on. An ad for a new store is being aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is always interested in new stores, she is paying more attention to her driving than the ad. Thus she has limited ____ to pay attention to the ad.
 a. motivation
  b. ability
  c. opportunity
  d. felt involvement
  e. cognitive capacity

Question 2

Marketing managers generally focus their efforts on the elements of the marketing mix that include production and
  publicity.
 a. True
  b. False
 Indicate whether the statement is true or false


eliasc0401

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

False


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