One way to increase the likelihood that consumers will process a ...

[RYAN BANYAN]

One way to increase the likelihood that consumers will process a message is by suggesting that the product or service will
 a. fulfill a need, value, or goal.
  b. increase a consumer's safety needs.
  c. be able to create new affect.
  d. increase a consumer's functional needs.
  e. increase a consumer's processing of the message.

Question 2

Which of the following skills are needed as a senior-level marketing researcher?
 a. Statistical
  b. Financial
  c. Planning
  d. Verbal communication
  e. All of the above are needed by senior-level marketing researchers.

[poopface]

Answer to Question 1

A

Answer to Question 2

e