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Author Question: When MAO to process is low, consumers use heuristics to a. increase attention to the decision-making ... (Read 94 times)

KWilfred

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on: Jun 28, 2018
When MAO to process is low, consumers use heuristics to
 a. increase attention to the decision-making process.
  b. reduce the effort at making a judgment.
  c. increase cognitive processing.
  d. increase affective processing.
  e. reduce the choice process to a lexicographic process.

Question 2

Total cost of ownership is the amount a customer pays for a product plus the shipping costs.
 
 Indicate whether the statement is true or false


shayla

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

false


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