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Author Question: ____ logic stresses providing customers with options that better enable the service offering to meet ... (Read 90 times)

Diane

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____ logic stresses providing customers with options that better enable the service offering to meet individual customer needs.
 A) Marketing
  B) Finance
  C) Accounting
  D) Operations
  E) Human resources

Question 2

The ____ reflects the view that the intangible aspects of products are becoming the key features that differentiate the products in the marketplace.
 A) services marketing
  B) servuction model
  C) service imperative
  D) benefit concept
  E) industrial management model



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jessofishing

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Answer to Question 1

A

Answer to Question 2

C





 

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