Author Question: Which of the following activities is used to maintain clients rather than simply acquire customers? ... (Read 108 times)

berenicecastro · **on:** Jun 28, 2018

Which of the following activities is used to maintain clients rather than simply acquire customers?
A) Mass marketing
B) Increase in market share
C) Value-based pricing strategy
D) Short-term strategic focus
E) Segmentation based on homogeneous needs

Question 2

Mathew has called the customer service department of one of his suppliers to make a complaint. The customer service agent acts indifferently toward Mathew's problem but agrees to resolve the issue. In this scenario, the customer service agent should:
A) not have resolved the issue until he or she had the whole story.
B) have been more empathetic to Mathew's situation.
C) have asked Mathew more questions.
D) have agreed to Mathew's demands at the start of the conversation.
E) have asked Mathew to speak to his supervisor.