Author Question: Marketing implementation is often problematic, as marketing plans are usually devised by __________, ... (Read 144 times)

jjjetplane · **on:** Jun 28, 2018

Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.
A) production; marketing
B) marketing; production
C) the CEO; middle management
D) top management; frontline employees
E) finance; marketing

Question 2

The question Would you like to place an order today? is an example of which type of technique to earn commitment?
A) The direct commitment method
B) The boomerang method
C) The summary commitment method
D) The balance sheet commitment method
E) The alternative choice method