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Author Question: Marketing implementation is often problematic, as marketing plans are usually devised by __________, ... (Read 159 times)

jjjetplane

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on: Jun 28, 2018
Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.
 A) production; marketing
  B) marketing; production
  C) the CEO; middle management
  D) top management; frontline employees
  E) finance; marketing

Question 2

The question Would you like to place an order today? is an example of which type of technique to earn commitment?
 A) The direct commitment method
  B) The boomerang method
  C) The summary commitment method
  D) The balance sheet commitment method
  E) The alternative choice method


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Kdiggy

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

A


jjjetplane

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Reply 2 on: Jun 28, 2018
Gracias!

alvinum

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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