Author Question: In the __________ approach to marketing implementation, marketing strategy is implemented as a part ... (Read 108 times)

erika · **on:** Jun 28, 2018

In the __________ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.
A) implementation by command
B) implementation through change
C) implementation through teamwork
D) implementation through consensus
E) implementation as organizational culture

Question 2

The _________ method refers to a response to buyer objections in which the salesperson converts the objection into a reason the prospect should buy.
Fill in the blank(s) with correct word