Management's inability to translate what consumers want into a ...

[jessicacav]

Management's inability to translate what consumers want into a written business plan will increase the size of the _____ gap.
 A) knowledge
  B) standards
  C) delivery
  D) communications
  E) confirmation

Question 2

Ben & Jerry's is well known for its use of __________ in that it ties its products and marketing strategy to social causes such as environmental stewardship.
 A) cause-related marketing
  B) ethical branding
  C) sustainability
  D) environmentalism
  E) welfare-related marketing

[ErinKing]

Answer to Question 1

B

Answer to Question 2

A