When a business plan is written after a company is up and running, it tends to
A) summarize the company's business model.
B) convince outsiders to invest in the company.
C) present a vision of what the company will be.
D) function as a monitor-and-control mechanism.
E) concisely describe products and services.
Question 2
As it relates to a formal business plan, the ________ defines how the company will generate revenue and produce a profit.
A) marketing strategy
B) business model
C) action forecast
D) financial projection
E) mission and objectives
