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Author Question: In general, the distribution of most companies' customer satisfaction ratings is: A) bimodal. B) ... (Read 102 times)

iveyjurea

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on: Jun 28, 2018
In general, the distribution of most companies' customer satisfaction ratings is:
 A) bimodal.
  B) normal.
  C) negatively skewed.
  D) positively skewed.
  E) erratic.

Question 2

Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:
 A) clearly distinguishes it from competiting offerings.
  B) utilizes at least 5 brand attributes.
  C) answers a question in the customer's mind.
  D) clearly ties the brand name together with the brand mark.
  E) associates the brand with a customer emotion such as happiness or love.


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FergA

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

C


iveyjurea

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Reply #2 on: Jun 28, 2018
Thank you :)


FergA

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Reply #3 on: Jun 28, 2018
Happy to help you


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