In general, the distribution of most companies' customer ...

[iveyjurea]

In general, the distribution of most companies' customer satisfaction ratings is:
 A) bimodal.
  B) normal.
  C) negatively skewed.
  D) positively skewed.
  E) erratic.

Question 2

Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:
 A) clearly distinguishes it from competiting offerings.
  B) utilizes at least 5 brand attributes.
  C) answers a question in the customer's mind.
  D) clearly ties the brand name together with the brand mark.
  E) associates the brand with a customer emotion such as happiness or love.

[FergA]

Answer to Question 1

C

Answer to Question 2

C

[iveyjurea]

Thank you

[FergA]

Happy to help you