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Author Question: Customers are most dissatisfied when a ____ occurs. A) disconfirmation B) zone of intolerance C) ... (Read 61 times)

theo

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on: Jun 28, 2018
Customers are most dissatisfied when a ____ occurs.
 A) disconfirmation
  B) zone of intolerance
  C) positive disconfirmation
  D) confirmation
  E) negative disconfirmation

Question 2

The AIDA model stands for attention, interest, desire, and action.
 
 Indicate whether the statement is true or false


whitcassie

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

True


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