____ encourage quick decisions and work best for businesses where ...

[Chelseaamend]

____ encourage quick decisions and work best for businesses where low-involvement purchase decisions are made.
 A) Response moderators
  B) Scent appeals
  C) Warm colors
  D) Sound appeals
  E) Taste appeals

Question 2

__________ refers to the strategic combination of the four basic marketing mix elements.
 A) The marketing plan
  B) The marketing program
  C) Strategic control
  D) The strategic mix
  E) Implementation

[Danny Ewald]

Answer to Question 1

C

Answer to Question 2

B