Consumer moods and attitudes are types of: A) physiological ...

[tfester]

Consumer moods and attitudes are types of:
 A) physiological customer responses.
  B) emotional customer responses.
  C) individual approach behaviors.
  D) internal response moderators.
  E) cognitive customer responses.

Question 2

What must a firm have to use selective targeting successfully?
 A) The ability to develop multiple marketing programs to serve all customers simulataneously
  B) Expertise of a product category to leverage across many different market segments
  C) Capabilities that are intrinsically tied to the needs of a specific target market
  D) Multiple capabilities in many different product categories
  E) Intimate knowledge and expertise in one market that allows it to offer customized marketing programs

[Meganchabluk]

Answer to Question 1

B

Answer to Question 2

D