« previous next »

Author Question: Consumer moods and attitudes are types of: A) physiological customer responses. B) emotional ... (Read 273 times)

tfester

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
Consumer moods and attitudes are types of:
 A) physiological customer responses.
  B) emotional customer responses.
  C) individual approach behaviors.
  D) internal response moderators.
  E) cognitive customer responses.

Question 2

What must a firm have to use selective targeting successfully?
 A) The ability to develop multiple marketing programs to serve all customers simulataneously
  B) Expertise of a product category to leverage across many different market segments
  C) Capabilities that are intrinsically tied to the needs of a specific target market
  D) Multiple capabilities in many different product categories
  E) Intimate knowledge and expertise in one market that allows it to offer customized marketing programs


Meganchabluk

  • Sr. Member
  • ****
  • Posts: 301
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Types of Cholinergic Receptors and Their Actions Types of Cholinergic Receptors and Their Actions
Types, location, and structures of teeth. Types, location, and structures of teeth.
Cloud Types: High Clouds Cloud Types: High Clouds
Immunogenicity of Different Types of Antigens Immunogenicity of Different Types of Antigens
Three Types of Muscular Tissue Three Types of Muscular Tissue
Types of Mutations in the HBB Gene That Cause p-Thalassemia Types of Mutations in the HBB Gene That Cause p-Thalassemia
Video: Magnetic resonance imaging (MRI)

For a complete list of videos, visit our video library